Latest news in coffee: the color of your coffee mug can boost taste!


It’s January and below freezing temperatures have arrived! It’s the perfect time of year to warm up with a hot cup of coffee! But did you ever think about how the color of your coffee cup can impact the way it tastes? A new study has shown that the secret to a better cup of coffee may be choosing the right color coffee mug!

The Australian study tested three different color mugs – one white, one blue and one clear glass. The researchers served the same type of coffee to 18 participants and asked them to rate their sweetness, aroma, bitterness, quality, and acceptability.

“The color of the mug really does seem to have an impact,” said Charles Spence, head of the crossmodal research laboratory at Oxford University and one of the study’s authors. The researchers at Oxford found a particularly significant difference between the white mug and the clear one. The white mug was associated with a more “intense” or bitter tasting cup of coffee versus the clear glass. The blue mug proved to be “kind of an intermediate.” The opposite was true for the perceived sweetness as participants noted less sweetness when drinking from the white mug than they did when drinking from both the blue and clear glass mugs.

So the next time you pour that cup of coffee, whether it’s from Starbucks or your Keurig, think about the color of your mug! It can boost the taste guarantee satisfaction!

Dr. Warren Johnson | Dr. Do Nguyen | Dr. Burt Bodan


About Eyewear Gallery

Eyewear Gallery was established 30 years ago and our office likes to write about many topics that are related to eyecare, glasses and stories that we hope you enjoy. We write about your vision, health and educational facts as well as some fun information. We pride ourselves in medical eyecare and designer eyewear and have received the Peoples Choice Award more than once. We have designer frames such as Lunor, Tiffany, Oliver Peoples and Tom Ford. We also have non designer eyewear and cater to all ages. We stock alot of sunglasses such as Oakley, Wiley X, Costa del Mar, Ray Ban and Maui Jim for sports and outdoor fun. Eyewear Gallery is also known as one of the few Custom Sports Sunglass providers in the USA in both prescription and non prescription. Please visit our website Thanks for visiting and following our blogs.
This entry was posted in Coffee, coffee mugs, coffee taste and tagged , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s