The Vision Council has just launched a free suitcase-packing iPhone app and campaign website. The goal of the campaign is to educate men, women and families about the harmful effects of UV exposure and to ensure consumers wear sunglasses, or other protectiveeyewear, that offers UV protection year round. The new iPhone app, called PackLists, is designed to help promote UV protection for consumers’ eyes. It offers UV levels in cities around the country and reiterating the importance of wearing sunglasses year round, PackLists generates a packing list that is customized to the user’s gender and destination. PackLists is available through the App Store or can be downloaded directly from an iPhone.
In addition to the app, The Vision Council launched a new campaign website, UVBeenMissingSomething.com. The site includes an interactive UV map, information about the importance of protecting both adults’ and children’s eyes and tips for selecting the best types of sunglasses for various sports and activities. Visitors can also find The Vision Council report, “Hidden Dangers of UV: Keeping Your Eyes Safe.”
Interested ECPs can also choose to simply embed a UV Indicator ‘widget’ on their own websites or blogs with a simple cut-and-paste tool the site. The widget displays the UV ratings in the ECP’s hometown — and also allows visitors to their websites to input their location and receive the UV rating where they live.
www.TheEyewearGallery.com Dr. Warren Johnson/ Dr. Burt Bodan